Strathbogie Shire Council

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Strathbogie Shire promotes region to thousands

Wednesday, 14 June, 2017

Strathbogie Shire Council had a successful weekend at the Good Food and Wine Show from 2-4 June, promoting the region’s fantastic food and wineries.

The show is the largest, longest-running and most distinguished consumer food and wine show in Australia.

Under Council’s ‘Love Strathbogie’ banner, Tahbilk, Maygars Hill and Mitchelton wineries attended for the second year running with newcomers Baddaginnie Run, The Ministry of Chocolate and The Weekend Local showcasing their finest products to thousands of enthusiastic and engaged consumers.

Customers attend the show with the intention of discovering new brands, products and destinations which provides a great opportunity for the Shire to promote itself as a destination for quality wine and fantastic food and produce.

Mayor Amanda McClaren was very impressed by the impact and interaction that she, the Councillors and the staff were able to have on shoppers.

"We were delighted to showcase the Strathbogie Shire and some of the fabulous produce from our area," she said.

"The display looked fabulous and gave staff and Councillors the opportunity to raise the profile of our Shire to thousands of potential visitors and new residents.

"Conversations about the many places to visit in our region and our close proximity to Melbourne enticed people to come and visit in the future.

"The New Home Buyers initiative in our Draft Council Plan also sparked interest in people considering entering the housing market and promoted moving to our region."

Stephanie Tame, daughter of The Weekend Local’s Dayle Tame, was blown away by the amount of exposure the show provided for the family business.

"People were really interested in learning about our business and there was an eagerness to support small businesses as opposed to the larger corporations," she said.

"The show was great in promoting The Weekend Local brand and getting the word out there about food and wine in the Shire as a whole."

Mitchelton Wines events manager Renae Costantini was also really impressed with the outcomes of the expo and was excited to be accompanied by The Ministry of Chocolate this year.

"The Ministry of Chocolate was a great draw card for Mitchelton this year; they were a fantastic addition to the wines and gave the stall something unique," she said.

"The show is definitely a great way to promote the region and tying the wineries and food together is a great way to advertise the area and attract people to the region."

It was also a great opportunity for The Ministry of Chocolate to promote the upcoming Chocolate Festival at Mitchelton on 20 August.

The weekend was incredibly busy for councillors and staff, with 3000 Love Strathbogie showbags given away to customers.


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